Findings from Cratejoy's Consumer Report on the Impact of COVID-19 on Ecommerce Patterns

With the advent of COVID-19 and subsequent shelter-in-place orders, consumer buying patterns online have changed recently. The Cratejoy team conducted a research survey of 4,000 consumers in April 2020 to better understand the impact of the novel coronavirus on consumer concerns, interests, and purchasing patterns, both overall and within the subscription box space.

While the overarching cultural narrative is that COVID-19 has led consumers to focus more on essentials like groceries, toilet paper, and other household necessities, our research draws a seemingly incompatible conclusion: that COVID-19 has grown Cratejoy consumers’ interest in non-essential “luxury” like self-care, games and activities for the whole family, and other products to “treat” themselves and their loved ones.

Take a look at the full consumer report here: