Welcome to Behind the Box, our interview series to introduce you to exciting sellers on the Cratejoy Marketplace! Each of these small businesses has a unique, important story to tell, and we’re eager to help spread the word.
Today, in honor of Grandparents Day on September 13th, we sat down with Terry, the founder of Gramma in a Box! This cool new subscription box allows grandparents and grandkids to bond -- in person or virtually -- over decorating (and eating) delicious cookies! Each themed box of Gramma's comes with 8 super-fresh sugar cookies in different shapes, ready-to-pipe frosting in 3 colors, candies, sprinkles, and more for 5 tasty crafts.
Learn more about Terry and Gramma in a Box below!
Tell us your story! What inspired you to launch your box?
A few years ago, 3 of my grandchildren moved to another state, so I started sending them treats to make when we Skyped together. When I mentioned this to friends and family, they all wanted me to be their “Gramma” and send them treats as well. After a few trial-and-error boxes, Gramma in a Box was finally created. I have always loved to bake and make candy treats, so it seemed only natural to come up with a subscription box idea that would work with my natural talents.
What are you hoping to accomplish through Gramma in a Box?
The main goal of Gramma in a Box is to create a positive connection between generations. Whether you live near your grandchildren and want some easy monthly activity to do together, or if, like me, your grandchildren live far away, Gramma in a Box can be the perfect memory maker that keeps your loved ones connected.
Tell us about your product selection and development. How do you decide on each month's cookie projects and themes for your customers?
Since my box is monthly, and is primarily three treat and cookie projects, I use a number of websites, such as Pinterest, to come up with my monthly treats and cookie ideas. Most months have a logical holiday theme, such as Valentine’s Day, Halloween, or the 4th of July. For the months that don’t have an obvious theme, I have fun with my own made-up themes, such as Emojis and Minions, Under the Sea, Donuts and Cupcakes, and more. Every month is different, and it is a challenge to create new treat crafts every year.
What does success look like to you?
Most people think that success is the number of subscribers; however, I disagree. I measure my success from the subscribers who write to me about their experience. I had one subscriber write that she originally bought one box for her granddaughter, but after she received a phone call with squeals of delight, she knew she had to order every month. There are so many heartwarming stories from my subscribers that really define my success.