Behind the Box: The K-Beauty Box

Welcome to Behind the Box, our new series to introduce you to exciting merchants on the Cratejoy Marketplace! Each of these merchants has a unique, important story to tell, and we’re eager to help them grow.

Today, we sat down with the team behind The K-Beauty Box! This popular new subscription for Korean skincare is the real deal: no mere trend, the K-Beauty Box ships every product it sources straight from Seoul. Each month, subscribers receive 1-2 full-size products and 3-4 deluxe-size skincare products like moisturizers, cleansers, serums, anti-aging creams, sheet masks, and more.

Learn more below about how you can discover new favorites -- and treat yourself with the care you deserve -- with the K-Beauty Box.


What are you hoping to accomplish through this subscription box?

We hope to share our love for K-beauty products with people from all over the world and help them discover the truly best of Korean beauty products, while at the same time creating a sustainable company to be able to deliver on our promises to our customers and our partners for a long time ahead.

Tell us about your product selection. How do you decide what goes into the box for your customers?

We are based in South Korea and source our products directly from the top Korean beauty brands. We carefully select which products qualify for our monthly box by testing lots and lots of products over a period of a few weeks (since skincare products often need some time to be able to judge their efficiency).

Why is your box unique? What do you offer that the world should know?

We focus on quality over quantity. We have a strict product selection process where we only let a few products qualify for our monthly box. Our motto is "If the product is not good enough to use in our own daily skincare routine, it is not good enough for our monthly box.” And such, all the products that are included in our monthly box are products we ourselves love and use daily in our own skincare regimen. We also try to compose each box with a combination of products that can be used well together, as well as compliment the products that the subscribers have received in previous boxes. We heard from our subscribers that this careful and thoughtful curation is something that they like and have missed from other K-beauty subscription boxes that sometimes tend to "fill out" their boxes with lower-tier brands and/or odd combinations of products.