It’s no wonder that MindWander has been favorited by nearly 1500 people on the Cratejoy Marketplace.
Founder Dr. Sarah Kertz, a Harvard-educated psychologist, puts her professional training to good use when curating what goes into each monthly box. For this reason, every month of MindWander includes a mini workbook focusing on a specific issue, with all self-care products specially selected to go with that theme. (Fittingly, November’s box is themed around “an attitude of gratitude,” reminding us how to take time each day to cultivate gratefulness and positivity in our lives.)
“The items need to serve as a reminder for skills practice, directly promote skills practice, or promote slowing down and making time for self-care in some way,” she says. And of course, Sarah aims to feature products made by small businesses, particularly those that are woman-owned. After all, her whole goal is to support others in their growth!
“I love working with my in-person therapy clients,” Sarah says, “but there's a limit to the number of people I can see.” A subscription box, however, sidesteps the small barriers of time and distance. And, well, Sarah was already a big subscriber to boxes herself, so the idea for MindWander felt natural. “I started to wonder if I could package two of my passions together to create a mental health-focused box,” she says. “My goal with MindWander is to take the same therapy skills I use with my clients and deliver them around the country, reaching so many more people than I ever could working one-on-one!”
As a psychologist with a decade of experience, Sarah is also keenly aware of how important support and camaraderie -- something we usually think of as local -- can be to someone dealing with stress or anxiety. So a key part of the MindWander experience is its private Facebook community, where new and current subscribers can share their experience with that month’s workbook, thoughts on their favorite products, and encourage each other on their own personal development journey.
“I'd like customers to approach the box as primarily an experience focused around the workbook and supportive [online] community, supplemented by the items in the box,” Sarah says. MindWander is more like a therapeutic experience in a box -- with some self-care bonuses like bath bombs and luxe stationery supplies -- than a collection of products. In other words? You’re not so much “treating yourself” as you are helping yourself.