For parents, there’s no greater joy than seeing our children walk out the door like they can take on the world. But for girls, this can be a real challenge, especially once puberty hits: Studies show that girls’ and boys’ self-confidence remains largely equal until age 12, but by the time she starts high school at age 14, the average American girl is far less confident than the average American boy. Those losses can have long-standing effects on mental health and self-esteem.
Fortunately, it’s never too late to do something.
Aristotle famously said, “For the things we have to learn before we can do them, we learn by doing them.” It sounds a lot like one of our favorite sayings – fake it ‘til you make it. It also refers to the power of learning by doing. No matter how many positive things you tell your girls, the real change starts once they believe it. Or, as another great thinker once said, “Change comes from within.”
Today, we’re going behind the scenes with five female entrepreneurs who have dedicated their lives to building self-esteem in girls by putting the power in girls’ hands and telling them, You can.
One Girl Inspired
One Girl Inspired is big inspiration with a simple premise: promote self-worth in teen girls with a monthly box filled with on-theme journals, personal development books, and more, all with a positive message.
“My own daughter is entering her teen years and navigating the difficult waters that this brings,” One Girl Inspired founder Deana said. “These years are when we need to be building up the confidence in our girls and allowing them to dream big and believe in themselves so that they grow into strong women.”
Items in One Girl Inspired’s deliveries sport positive affirmations and focus on the whole girl – from school supplies and gratitude journals to jewelry and bath products for when your teen just needs to feel good and celebrate her self-image.
“Advise your daughters to pursue their passions,” Deana said. “And don’t be afraid to dream big.”
Black Girl Mathgic
Black Girl Mathgic founder Brittany has a degree in mathematics and more than a decade’s experience tutoring children in math. She also has big ideas, and big dreams about how black girls can succeed in STEM.
According to Brittany, it all starts with the self-confidence of their role models.
“My favorite tip to help parents develop strong girls is to not fall into saying, ‘I am not a math person’ or ‘I wasn’t good at math in school either,’” Brittany said.
Though parents tend to use such language out of empathy, she noted, “Studies show that parents who show high math anxiety themselves can cause less math growth in their kids over the years. Girls are especially affected by math anxiety from the women in their life – teachers included!”
Brittany’s business sends activity booklets and learning aids to girls in the 3rd-8th grades. True to her mission, each package also contains a profile of a black woman mathematician and a “Caring Adult guide,” ensuring that girls’ STEM learning is rooted firmly in a positive, supportive family experience.
Black Girl Mathgic is currently the only subscription business designed to increase math confidence and decrease math anxiety in 3rd through 8th grade girls. It is curated for black girls, Brittany explained, because “they sit at the intersection of persistent racial and gender gaps in STEM, but it isn’t just for black girls.”
Being passionate about STEM can lead to healthy self-esteem growth for all – so give your child a strong foundation in STEM and watch them grow comfortable in their own skin. Soon, they may be saying Brittany’s favorite quote about empowering girls: “I am a math person.”
Girls CAN! Crate
Girls CAN! Crate co-founder Megan realized she wanted to change the world the day her four-year-old daughter asked her to play a game.
“She said, ‘Mom, let's play princess and prince. You be the prince and rescue me!’” Megan remembered. “While there's nothing wrong with playing princess, I realized in this moment that my daughter needed role models that taught her that she could rescue herself, too, that she was strong, smart, kind and capable.”
Megan and three other women came together to start a subscription-model business designed to empower young girls by delivering self-esteem activities right to their doorstep. With the cheery motto, “Real women make the best heroes! We deliver them,” each Girls CAN! Crate features a 20-page book about a different “fearless female role model,” plus play props, 2-3 hands-on STEAM activities and more.
“Sally Ride said, ‘You can't be what you can't see!’” Megan said. “Representation and role models matter. My daughter has now ‘met’ dozens of real women who have shown her how much she's capable of.”
Dream Girl Box
Dream Girl Box founder Eboni believes in the three Cs: Creativity, Courage and Community.
“Parents and mentors have an opportunity to be real and authentic with the young people they come in contact with,” said educator, visual artist and fashion-lover Eboni. “This generation is looking for true love, care, and most importantly, consistent communication and connections. Whatever you do, be sure to connect with them.”
The quarterly Dream Girl box helps build self-worth in girls aged 6-16 by doing just that. Each empowering delivery inspires girls to dream big by presenting them with Dream Challenges, like setting and achieving three monthly goals, to encourage leadership and high self-esteem. Plus, each package comes with positive-affirmation-packed tote bags, T-shirts, jewelry, self-care items and more, and access to a social media community for parents and girls to share life experiences and find the good friends who build them up.
“Our motto is, ‘Empower Girls, Change the World,’” Eboni said. “Our box is just one way to sit down and discuss monthly goals and super cute products that will make them smile.”
Though Confident Crate is designed for girls aged 5-12, founder Patrice knows that confidence counts at every stage of life – and it starts from the inside out.
“Children model themselves after the adults who have the greatest impact on their lives,” Patrice noted. “If you want your children to be strong, confident and self-assured, you need to demonstrate these characteristics in yourself.”
Confident Crate invites girls to wash negative thoughts and low self-esteem down the drain with plant-based skin-care items, as well as quirky accessories. The whole package is doused in positive imagery to keep that self-esteem building going.
“Imprinted on each and every Confident Crate are the words ‘Be Yourself’ because we believe that is the core principle to develop strong and empowered girls,” Patrice said. “Representation matters, and our girls need to see the best representations of themselves.”