Welcome to Behind the Box, our interview series to introduce you to exciting sellers on the Cratejoy Marketplace! Each of these small businesses has a unique, important story to tell, and we’re eager to help spread the word.
Today, we sat down with Alexandra, the founder of Wild Woman and Wild Child! These outdoor subscription boxes are perfect to help you and the kiddos in your life get outside and live more spontaneously, so you can take a step back and find more joy in nature.
Learn more about Alexandra, Wild Child, and Wild Woman below!
Tell us your story! What were you doing before you started your business, and what inspired you to launch your box?
Hey there! I'm a mother of two young boys and I'm nearly 3 years in on the Wild Woman Box -- which in and of itself was a bit of a turning point for me.
I had this need for freedom and became more interested in the outdoors through hiking, kayaking, cycling, etc. I would go on solo road trips and I'd also take my boys and explore national parks and local mountains. I also felt like some of the outdoor subscription boxes were for really serious or experienced outdoors people, and my real goal with the Wild Woman Box was to make the outdoors feel accessible and inclusive for ALL women. And off I went!
And now, with the pandemic, and my kids being stuck at home with remote learning, it became abundantly clear how absolutely vital the outdoors are going to be for the well being (mental, physical and emotional!) of my kids, and myself! So I started the Wild Child Box to get kids engaged and curious and courageous, so that they are drawn to the freedom and peace that the outdoors brings….
This feels like the perfect moment for the Wild Child Box. Many of us parents have kids who are experiencing a lot of big feelings, having not been to school or seen friends for six months now. But in some of these tougher days, we go and explore and it is a true soul reset. I really believe the outdoors are what's going to get us through this pandemic.
What are you hoping to accomplish with your business? What does success look like to you?
I want to reach as many families as I can. I want to help them feel confident enough to start exploring with their kids.
Why is your box unique? What do you offer that the world should know?
As a small one-person business (both for Wild Child and Wild Woman), I can promise you there's a whole lot of heart that goes into all of this. I really keep my subscribers in mind when I curate the products and the experience they have. As far as Wild Child Box goes -- I have a 5- and 8-year-old who are my product-testers! I get real-time input from two wild things that are right within my box demographic.
How do you decide what goes into the box for your customers? Where do you source your products from?
I work directly with the brands I want to feature. I don't look to fill the box with bulk product just to add to the perceived value. When I select brands to partner with, I make sure they do business with integrity and that their products align with the Wild Woman and Wild Child values. Each box includes a variety of products, but I do make sure to check off a few categories: Gear, Body, Fuel and Inspiration.
What are some things about you, as an individual, that you’d like readers to know?
I'm a woman-run business, mother of two and their school's PTA President. I work heavily with the school and district on inclusivity and anti-bias/anti-racism work. And like us all, I'm just trying to do my best. Both personally and professionally.