We love love love Why and Whale for helping us discover and support small businesses. The small shop clothing and other goodies are always precious and really reflect my kiddo’s unique personality AND they are always right on target for his age and development. Christa, the founder, is awesome at working to make sure you love your surprise pack and the customer service is amazing! We love to discover new and small shops and Why and Whale has taken so much of the work out of it, delivering really well curated and special boxes every month. We haven’t gotten a single thing from our boxes that’s not in constant rotation here. We’ve loved a few things so much that we’ve bought to give as gifts, which they have made super easy because the subscription includes access to discount codes for the brands in the box (or you can buy many of the items directly from Why and Whale’s website). There is also an active Why & Whale Facebook community where you can usually get a sneak peek of the next month’s surprise pack, give feedback on potential themes and brands and learn more about the featured products. It’s really a fun box and a great company overall!