I originally got this box for my almost 10 year old as a one time reward gift, but she loved it so much we continued the subscription. These boxes are PERFECT for older girls/tweens, but can also be enjoyed by younger girls, too. The bracelets are absolutely adorable, and I love that there are two. My oldest always shares one of the bracelets with her little sister, and they proudly wear their matching bracelets everywhere they go. The bracelets alone are worth the cost of the box, but the little extras make it. I borrowed the stamps from last month's box for some of my own projects. Trust me, as a small business owner and crafter myself, I know how much it costs just to mail these boxes. These boxes are a steal with the free shipping and I would be willing to pay more! Now my 6 year old is asking for her own box, so I may end up with 2 subscriptions.