I have been BBQing for years and but I have always used store bought rubs and they never tasted right. My meat came out good but not great. My BBQ Box took my BBQing skills the next level. The rub is nothing short of incredible and the recipes are on point and precise. Basically, this has given new energy to my BBQing hobby and inspired me to explore new areas. Love it and I would like an opportunity to buy the rub separately after I run out.