I had just turned 60 and when I found out about this box for women my age I was beyond excited! I have received a few boxes so far and they just keep getting better and better! From anti-aging products to best selling books to yummy healthy snacks and the list goes on! The curators of this box really spend time and effort into pin pointing exactly what women over 50 enjoy and need. I highly recommend this box ~ it's like a birthday gift every month!