The artwork on the actual box is so so cute. I had to open it very carefully so I could save the packaging! I have 4 cats and they all had so much fun with the box. Each took turns sitting in the box and playing with the toys. The cat shaped soaps were really cute, so were the other itams. Very high quality. Love how they work with British brands and collaborate with independent artists. I never heard of Innabox before now I'm in love with their products too. Great box for cat lovers!