I started out sending the Mama Needs boxes as gifts for friends. They seemed like the perfect "Self-care" in a box for a new mama or a stressed mama. After hearing the raving reviews of my friends on the receiving end, I decided that I matter too! So I joined the subscription. Jenn does an awesome job curating a box that feels like such a treat to receive. Her product selection feels very personal and each unboxing is like receiving a present from a friend! This box makes the perfect gift for your loved ones or yourself ... because You Matter Mama!