My team at work got a 3-month subscription to the premium box for a coworker's birthday. He loves snacks, trying new stuff and is interested in Japanese culture, so it was a perfect fit. He thought it was so cool! He unboxed it during a virtual team meeting so we could all enjoy it. Lots of little things, including a bag of wasabi flavored Doritos, which he got such a kick out of. Would definitely recommend this box!