Perfect baby shower gift! The box is loaded with baby essential products for a new baby. It made it so easy for a grandma like me to simply select the box appropriate for the baby's age. Every item inside the box is a "must have" products from these baby brands - TheBeebo, SwabbiesCream, DropitBaby and EZOnBaBeez. I know my gift will be so appreciated by my niece who's having a baby any time now.