I love this box and quite frankly have pulled plenty of my friends into the addiction. It's not just a subscription box, its the Add on sales that really sold me. I get to try out beauty, skin care, clothes, lifestyle products for a fraction of market price and the items that come are wonderful quality, arrive scary fast (even during Covid, KUDOS!), and even for customizations where i am not CRAZY about, they are so easily gift-able. Even my parents gather around the computer for customization sales to see what is new!