I bought this as a gift for my brother in law, and he loved it. The subscriptions come in a timely fashion--even early sometimes!--and looks forward to getting them in the mail each month. I got it for him as a Christmas gift, and I like that it gives him joy all year round. I don't think many men enjoy shopping for socks, so it's nice that he has some new quality pairs to add to his collection to add to his professional attire.