I have never been a huge coffee drinker. Why? Because most coffee isn't good to me. Most coffee is over roasted and bitter as a grandmother that had her jello salad slighted at a pot luck. But I really, really enjoy everything that Hinterland has ever sent. I cold brew and drink it black in the afternoons, and it's delightful. Delightful like "this is the best coffee I've had since drinking espresso in Rome with trash haulers." Which, I also highly recommend. If you see a trash truck in Italy, follow it. They will stop for coffee and a cigarette. Drink coffee where they stop. It won't be Hinterland, but it'll be close.