For many many years, I used Chap-Stick, at least once per day. It was very difficult to apply and I was never a fan. About 5 years ago, I found Neutrogena's lip balm and it was better, easier to apply, not as waxy. Still, wasn't a great moisturizer.
I received a sample of the Jersey Shore Cosmetics Lemonade lip balm and it was by far the best lip balm I had ever used, well until I tried their Wintergreen Vegan lip balm. I have since ordered 6 different lip balms and they are all fantastic.
I don't give out 5 star reviews often, but I would give this 6 stars if I could.