I started with Hinterland for the snarky t-shirts, stuck around for the stickers (see what I did there?), and then when the coffee part came around...welp. I'm going NOWHERE. Been getting deep dark delicious roasted beans since the subscription started, and the only thing changing here is a decision to "wildcard" my roast for a time. We'll see. I'm a pretty dyed-in-the-cotton (wool is itchy!) dark roast kinda person. But I hear growth is good. And it helps that they do the ethics for me.