I don't know how they do it, but this subscription is amazing! I am very picky, especially about dresses, but they knocked it out of the park for me. I have the boho subscription, and the dress I received is beautiful. They noted that the state in which I live has long cold winters and sent a dress that is appropriate. The length and size and style are absolutely perfect for me. I usually wear a medium, and when I saw that the tag said "small" I was afraid that it wouldn't fit, but it fits perfectly. They really pay attention! The personalized note was so impressive as well. You can really tell that this company pays attention to detail and cares about the experience of the customer. A+++!