All of the things!
1. The cute little bottles and containers! I love the sample sizes that way I can try a bunch of different stuff without having to buy full sizes!
2. The recipes! They are so unique and I have yet to come across something I have made before. I loooove growing my recipe collection!
3. Heart & soul. I can tell that the kits were put together with thought and love and I can feel that each time I open a new box.
4. Allergy sensitive. I have specific nutrition needs, and it was so easy to request recipes and ingredients that fit my needs.
I've also never had any issues with shipping, billing, customer service, or the product itself. I have been a monthly subscriber since box #1! I highly recommend ordering it!!!