I've always enjoyed looking and dressing smart and am pleased to see that socks are getting updated and more stylish now, so I've looked around to support new business that are starting up and have watched Southern Scholar's products for awhile and ready to commit as I like their designs/patterns and how they market themselves. After receiving my monthly pair, I am very pleased with how they feel and support the foot, while still being a medium weight dress sock that will hold up. Great fit, styles, price and customer service. I'm sold!!