I have been looking for a "sock club" service to join and ended up joining two. Southern Scholar was slightly more expensive, but their patterns are incomparable (IMHO) when it comes to stylish, elegant, and hip business attire. I was also shocked at how quickly they sent out the first socks. (I'm still waiting from the other company). A minor point, but their packaging is very nice and makes you feel a little special when opening up.