I have purchased a six month subscription for a friend of mine's child for Christmas. I don't have any kids, but I love finding the perfect gifts for my friends who do. The little boy is five and he loved the book and the dress up stuff. The packaging is really neat too and now he eagerly awaits his box showing up monthly. I think this is an ingenious way to get children to appreciate reading in an all too fast world where instant gratification is everything and everyone's attention span is limited to twenty second viral videos. I think we owe the future generation more than that, and reading is the first step in this direction. And the aspect of providing all the goodies needed to act out the story is a sure way to make the experience even more fun. Makes for happy, imaginative kids and hopeful more creative and intelligent adults that they will become.