I live in rural Oregon so for me its a 45 mile trip to the closest craft store. Subscribing to receive a monthly shipment without having to make a 90 mile round trip was a no brainer. The paper selection is always from name brand companies who produce quality craft papers. I have an abundance of embellishments in my stash so it was great to be able to subscribe to just the basic paper pack. I gave a 4 star rating to shipping because of switch in shipping methods a few months back which has now been corrected. I look forward to receiving each monthly "themed" collections which makes my card making and scrapbooking projects come together in a breeze.