I bought this as a gift for my fiancé, a longtime amateur magician. We've received 13 boxes now, and he has been consistently impressed with the content. The tricks are suitable for beginners, but there is plenty here for experienced magicians as well. The quality is great, and the videos are very detailed and helpful. Even when my fiancé received a trick that was similar to something he already had, he learned new approaches and new ways of performing it. I would highly recommend this box to anyone interested in magic, regardless of their level of experience!