I decided to buy a monthly subscription to this for my boyfriend as he was always jealous of my Birchbox when it arrived. He enjoys pampering, male grooming, and looking good, so this seemed perfect.
I really can't praise this box highly enough. The items included are always incredible quality, there is a good mix of new brands we'd never heard of and well-established companies, and there is always a nice selection.
I like getting a subscription box to both discover new products and companies, but also to receive samples of things I already like. This box definitely does that for my boyfriend.
It is totally well-priced for what you receive, sometimes when my Birchbox arrives I'm a bit dubious about whether or not it's really worth it.
If you're a guy who likes male grooming, or a woman who wants to get their male partner/friend/family member something like this, I honestly don't think you could do much better than this for a male subscription box.