The keto diet is supposed to be high fat low carb. They got the low carb right, but included a lot of chemical 'food' such as ketchup sweetened with sucralose and fat free mayo and dressing which is pretty much all chemicals. Also, very little bang for your buck, maybe $30 worth of items assuming you would actually use everything in the box. Beware those with nut allergies, almost everything in the box that wasn't chemicals was nut products.