“Customer acquisition” may sound intimidating, but in short, it deals with the art of growing your business. As you “onboard” (bring in) more subscribers, you increase your Monthly Recurring Revenue and generate more data regarding your average Customer Lifetime Value. Moreover, purchasing becomes much easier! Customer acquisition is centered around 6 main methods: free (also known as “organic”) social
I was just about to cancel my Hulu Plus subscription the other day – I noticed I wasn’t using it as much as I used to. I clicked the cancel subscription button and was immediately taken to a new page.
“We’re sorry to see you go, but would you consider keeping your subscription and get a free month on us?”
A whole free month!? I started thinking about why I got Hulu Plus in the first place – “You know I really do like having it, and a free month is a huge bonus.”
I kept it.
Welcome back to “Unboxed,” Cratejoy’s merchant success series. Each month, we’ll learn tips, tricks, and subscription box secrets from Cratejoy’s top merchants. Let’s catch up with Victoria Scott, Ryan Scott, and Lindsay Cummings from Scribbler! You can find Part 1 of their interview on our blog (and find these folks on Facebook, Instagram, and Twitter). What do you
Email may not sound as flashy as newer communications platforms like social media. But in reality, you can net more customers with email marketing than Facebook. According to OptinMonster, 66% of customers make purchases through email promotions, while Facebook and Twitter only succeed, respectively, 20% and 6% of that time. That means if you’re not
Join us! Connect with over 10,000 subscription box entrepreneurs in Cratejoy’s private Facebook group for Subscription School Churn is a measure of attrition – the rate at which you lose subscribers. For a subscription business, churn is your main enemy. Actively reducing churn & keeping subscribers on for longer periods of time should be a core