As you can imagine, there are a ton of ways to promote your product online. Social media might be the first thing you think of when you hear “digital marketing,” but email and media content are also valuable avenues for marketing. Depending on how you use these channels to promote your subscription box, results from
Welcome to Part 2 of our SubSummit 2019 overview! Today, we’ll discuss Retention Marketing 101 with successful box businesses Southern Scholar, Smartass and Sass, Snail Mail for Kids, and Faithbox. Why Retention Marketing Matters “Retention marketing” is a phrase that gets tossed around when you work in a consumer-facing business, especially a subscription-based one. Essentially,
When creating and running a subscription box business it is pivotal to answer the question: who is my customer? To that end, we’re excited to show you the ins and outs of Identifying Your Target Audience, the backbone of marketing. We sat down with popular Marketplace merchants BarBella Box, Bokksu, Dapper Dog Box, and Enjoy
In Part 1, we covered the basics behind influencer marketing: what it is, how it works, and how it lends to your overall marketing strategy. In this part of our series, we’ll lay out the groundwork for how to build your own influencer marketing campaign. First, you’ll need to know what your influencer looks like.
As you may have heard, influencer marketing is a rising trend in advertising. It’s a form of marketing that takes you to the personal stage, putting you in front of your audience by aligning yourself with the people they love most. Given the nature of this marketing type, which influencer is right for you depends
Email may not sound as flashy as newer communications platforms like social media. But in reality, you can net more customers with email marketing than Facebook. According to OptinMonster, 66% of customers make purchases through email promotions, while Facebook and Twitter only succeed, respectively, 20% and 6% of that time. That means if you’re not
Join us! Connect with over 10,000 subscription box entrepreneurs like you in Cratejoy’s private Facebook group for Subscription School According to Hitwise, Pinterest is the biggest source of social traffic for subscription boxes. Yes, we were equally surprised. If you aren’t currently using Pinterest to market your subscription box, it’s time to rethink your strategy.
Join us! Connect with over 10,000 subscription box entrepreneurs like you in Cratejoy’s private Facebook group for Subscription School Any good advertiser knows that you should never put all your eggs in the proverbial basket when chasing customers. What does that mean? Don’t solely focus or rely on any one method of acquiring new subscribers –