Instagram: An Intro to Organic Social Media Marketing

Photo by Luke van Zyl on Unsplash

As you can imagine, there are a ton of ways to promote your product online. Social media might be the first thing you think of when you hear “digital marketing,” but email and media content are also valuable avenues for marketing. Depending on how you use these channels to promote your subscription box, results from

SubSummit 2019: Retention Marketing 101

Welcome to Part 2 of our SubSummit 2019 overview! Today, we’ll discuss Retention Marketing 101 with successful box businesses Southern Scholar, Smartass and Sass, Snail Mail for Kids, and Faithbox. Why Retention Marketing Matters “Retention marketing” is a phrase that gets tossed around when you work in a consumer-facing business, especially a subscription-based one. Essentially,

SubSummit 2019: Effectively Identifying (and Marketing to) Your Target Audience

So you’re a subscription box entrepreneur at SubSummit this year and would like a record of Cratejoy’s panel discussions to supplement your notes. Or perhaps you’re still in prelaunch, preparing to launch your business and eagerly looking forward to SubSummit 2020. Never fear! To accommodate all our merchants, we’ve pulled together blog overviews of two

Email Marketing 101 for Subscription Boxes

Email may not sound as flashy as newer communications platforms like social media. But in reality, you can net more customers with email marketing than Facebook. According to OptinMonster, 66% of customers make purchases through email promotions, while Facebook and Twitter only succeed, respectively, 20% and 6% of that time. That means if you’re not

Pinterest Marketing for Your Subscription Box

Join us! Connect with over 10,000 subscription box entrepreneurs like you in Cratejoy’s private Facebook group for Subscription School According to Hitwise, Pinterest is the biggest source of social traffic for subscription boxes. Yes, we were equally surprised. If you aren’t currently using Pinterest to market your subscription box, it’s time to rethink your strategy.

3 Best Practices for Instagram Marketing

Join us! Connect with over 10,000 subscription box entrepreneurs like you in Cratejoy’s private Facebook group for Subscription School Any good advertiser knows that you should never put all your eggs in the proverbial basket when chasing customers. What does that mean? Don’t solely focus or rely on any one method of acquiring new subscribers –