In Part 1, we covered the basics behind influencer marketing: what it is, how it works, and how it lends to your overall marketing strategy. In this part of our series, we’ll lay out the groundwork for how to build your own influencer marketing campaign. First, you’ll need to know what your influencer looks like.
You’ve developed a marketing plan, have chosen an ecommerce platform to host your subscription box storefront, and are in the stages of building your website. Congratulations! That’s an exciting place to be in. But there’s one thing that we need to tackle before you can successfully release your website – and thus, your business –
Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.
As you may have heard, influencer marketing is a rising trend in advertising. It’s a form of marketing that takes you to the personal stage, putting you in front of your audience by aligning yourself with the people they love most. Given the nature of this marketing type, which influencer is right for you depends
While the Internet has made it easier to launch a business than ever before, there are so many options, it can feel overwhelming trying to settle on an idea. Got an itch for entrepreneurship, but no direction? Check out some ideas for online-based businesses below. 1. Subscription Boxes A good subscription box offers a load
Social marketing is one of your most powerful tools for customer acquisition. It can be cheap, effective, and it actually grows in value and momentum over time when properly applied. Facebook is at the helm of this, being one of the most widely used social platforms in the world. It’s free, offers custom pages for
Getting press coverage for your subscription box business can seem more difficult, at times, than launching in the first place. How do you get your brand out there and gain media exposure when you’re brand-new? Even if your business isn’t new, it’s hard to break into the media industry if you don’t have connections. Think
Join us! Connect with over 10,000 subscription box entrepreneurs like you in Cratejoy’s private Facebook group for Subscription School It’s not uncommon to receive emails from customers reporting broken items or lost boxes. Maybe it was the fault of your shipping provider, or maybe your packing staff. Either way, you’ve got to make it right.
Crafting a name for your subscription box business can feel almost more difficult than coming up with the original idea. This is the first and foremost part of your marketing efforts, so put some deep thought into it! Ideally, your business name should convey your subscription box’s mission/values, niche, and value proposition clearly, as well