I’m excited to announce that we’ve released two tools today built to help interested founders plan to start a subscription business: Cratejoy’s Subscription Box Calculator + a Power User Calculator. The financial numbers we chose as defaults for these calculators are the actual numbers for a successful subscription business. Shared with permission, of course 🙂 The
It’s amazing to sit back and think about how much has happened just since we launched the Cratejoy platform into the public beta in mid-October. During that time, we’ve seen incredible growth and momentum, indicating to all of us at Cratejoy that subscription is truly on the cusp of taking over the e-commerce industry. We were featured in a number of high-profile publications, including The New York Times and Wired; we launched Subscription School, a space exclusively for dialogue among subscription experts; and we even made it onto Fox News to share some of our “Made in America” sellers (like A Little Bundle pictured here) with the hosts of Fox & Friends. We now have over 1,000 sellers on the Cratejoy platform, and the number of subscribers for each of our sellers continues to grow every day.
The best part is that we’re only just beginning. Over the next year, we plan to offer further advancements to our platform, making it even easier to create and manage your own subscription business. Eventually, we want Cratejoy to become synonymous with the subscription industry, and we feel that we’re well on our way towards that goal. As for the Cratejoy Insider, expect no shortage of posts. We’ll continue to produce seller Q&A’s, “tips and tricks” on running your subscription box and general updates and announcements from Cratejoy on a regular basis.
Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.
The holiday season is in full swing and we know one of the best gifts you can give this season is the gift of subscription. Apparently, the crew at Fox & Friends feels the same way, because they invited us on the program last weekend to showcase some of Cratejoy’s amazing “made in America” sellers. Our CEO, Amir, gladly made the trip to New York City with crates in hand from A Little Bundle, Coffee Crate, Vilago, Beardbrand, The Austin Batbox, and Hazel Lane.
Being an entrepreneur is stressful, scary, and rewarding all at once. There’s inherent risk involved in developing an idea and putting all of your time and energy into making that idea a successful reality. At Cratejoy, we’re passionate about helping entrepreneurs succeed and today, we’re happy to announce a new initiative, one that will seek to educate those wanting to learn the ins and outs of the subscription business; something that will teach you how to operate your own small business, even if you have absolutely no experience doing so. We call it: Subscription School.
One of our primary goals each and every day at Cratejoy is to reduce stress for our sellers when it comes to organizing all of the technical, logistical and flat-out irritating aspects of running your own e-commerce subscription business. The bottom line is that we want our Cratejoy sellers to be able to build a business, not a website. It’s something that we take a lot of pride in, and we think this short video explains what we strive to do for our customers on a daily basis. So, before you take off for your Thanksgiving holiday, check out this video and see what we’re constantly working towards. We hope you enjoy it!
When you’ve worked on something for over a year, it’s a pretty surreal experience to see it finally come together. That’s what my co-founder Alex and I are experiencing right now.
Today, we’re proud to officially announce that Cratejoy has launched its public beta, allowing the most passionate and unique sellers to register their subscription businesses on our cutting-edge platform. We’ve been working towards this day since graduating from Y Combinator last August. It hasn’t always been easy, but it’s incredibly rewarding to finally take our first big step towards our vision to bring the subscription model to everyone and change the face of modern e-commerce.
A couple of weeks ago, Claire Cain Miller of The New York Times wrote a great piece about the surge of consumer rental platforms that has surfaced over the past several years, and this piece resonated with us. From Uber and Lyft to Rent the Runway and Le Tote, there are now an unlimited number of ways to rent even the most basic services and products. And while the average consumer is spending significantly less money on certain aspects of their life, rental businesses everywhere are thriving, and the phenomenon only appears to be growing.
Most ecommerce sellers and subscription box owners are so focused on finding the social media “secret sauce” that they are ignoring one of the most valuable marketing channels: Email.
Many marketers claim that the inbox is a ghost town where spammy content and promotional clutter go to live unopened, but sending a good email is still the best way to capture leads and drive sales. In the last four years, customer acquisition through email has quadrupled. Adopting an email marketing campaign lets you enter the personal lives of people who have already “opted-in” to receiving information and deals from your company.
According to the Direct Marketing Association, email has an ROI of 4300%. This is easy to believe with simple and cheap solutions such as Mailchimp helping ecommerce storeowners automate and personalize attractive email campaigns. An effective email strategy requires time and planning, but you can jumpstart your creative process with these five awesome subscription box emails.