The Ultimate Subscription Business Glossary

When it comes to launching your subscription business, there are tons of terms you’ll need to become familiar with. Every department, from procurement to customer support, has it’s own set of acronyms, formulas, and terms that when understood, help you better communicate your ideas and execute on operations. This glossary should help you decode the terminology

9 Reasons Why Subscription Founders are Always at the Beach

I don’t want to call anyone out here, but man, Cratejoy sellers take a lot of awesome vacations. I first noticed this while flipping through the Cratejoy Instagram On reflection, it’s obvious why Cratejoy sellers are able to take so many awesome vacations: Subscription businesses are the perfect lifestyle business. Here’s why: 1. Subscriptions are

Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.

What is Birchbox’s Monthly Churn Rate?

This was originally an answer I posted on Quora in response to the question: What is Birchbox’s Monthly Churn Rate? I’m estimating that their churn is approximately 8 or 9%. I suspect it started very low (near 5% in 2011/2012) and has slowly ramped up as they have reached serious scale (now, 55 months in

Subscription businesses: It’s about the people, stupid.

You want to know how to paint a perfect painting? It’s easy. Make yourself perfect and then just paint naturally. – “Zen and the art of Motorcycle Maintenance” by Robert Pirsig Ideas have always been easy for me. I’ve thought pretty hard about how this isn’t a reality for most people. Why is it so

Two Powerful New Free Tools for Planning a Subscription Business

I’m excited to announce that we’ve released two tools today built to help interested founders plan to start a subscription business: Cratejoy’s Subscription Box Calculator + a Power User Calculator. The financial numbers we chose as defaults for these calculators are the actual numbers for a successful subscription business. Shared with permission, of course 🙂 The

Happy New Year from Cratejoy

It’s amazing to sit back and think about how much has happened just since we launched the Cratejoy platform into the public beta in mid-October. During that time, we’ve seen incredible growth and momentum, indicating to all of us at Cratejoy that subscription is truly on the cusp of taking over the e-commerce industry. We were featured in a number of high-profile publications, including The New York Times and Wired; we launched Subscription School, a space exclusively for dialogue among subscription experts; and we even made it onto Fox News to share some of our “Made in America” sellers (like A Little Bundle pictured here) with the hosts of Fox & Friends. We now have over 1,000 sellers on the Cratejoy platform, and the number of subscribers for each of our sellers continues to grow every day.

The best part is that we’re only just beginning. Over the next year, we plan to offer further advancements to our platform, making it even easier to create and manage your own subscription business. Eventually, we want Cratejoy to become synonymous with the subscription industry, and we feel that we’re well on our way towards that goal. As for the Cratejoy Insider, expect no shortage of posts. We’ll continue to produce seller Q&A’s, “tips and tricks” on running your subscription box and general updates and announcements from Cratejoy on a regular basis.