As you know, the holidays can be an exciting time of year for ecommerce businesses. At the same time, the volume of sales during this season can also feel overwhelming and logistically confusing, especially for new entrepreneurs on the Marketplace. What if a shopper orders their gift a month early? Who gets notified about the
In Fall 2018, Cratejoy launched our first-ever Subscription Box Accelerator Program. This six-week intensive course built and improved upon our previous prelaunch programs by incorporating a rigorous curriculum of webinars, online assignments, virtual office hours, and industry mentorship. In addition, our exclusive Facebook group for Fall 2018’s cohort blossomed into a supportive, creative, and resourceful community. The
Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.
Coupons can be a brilliant way to bring in new subscribers and one-time gifters. When planned well and executed correctly, these can raise your conversion rate, extend the lifetime value (LTV) of your subscribers, and potentially lower your cost of acquisition in the long run. However, if you don’t do your research, a new coupon
We are proud to announce we just had our strongest Black Friday & Cyber Monday ever, with over 100% growth over last year’s revenue in the same period! All in all, our merchants saw about half a million visitors in the week of Black Friday. Orders came from 6 continents this year, with subscribers and
“Brand voice” is one of those terms that gets tossed around all the time in business, but it’s not always clear what that means. How do you give a brand a voice? Well, it all comes down to your marketing copy – plus your social media and overall customer support. That can seem like a
As an entrepreneur passionate about your business, you might have heard about the Supreme Court’s decision last June in South Dakota v. Wayfair, when that state went after the online retail giant (among other big ecommerce businesses). As a refresher, here’s the bottom line: the Court determined that Wayfair – and by association, ecommerce businesses
Above all else, the #1 question subscribers ask is Where’s my box? Not coincidentally, the main reason those subscribers churn is due to waiting too long for their box. (This is especially true for first boxes.) So what’s the solution? Understanding your shipping schedule inside and out. You can’t communicate clearly with customers about it if you’re
Photo credit: My Subscription Addiction Did you know that a well-designed, informative packing insert (that is, an information card for the contents of that month’s box) can earn you, on average, $38 more per subscription? It’s true! When you put effort and care into your box presentation, people notice. That makes them feel like you’re