Crafting a name for your subscription box business can feel almost more difficult than coming up with the original idea. This is the first and foremost part of your marketing efforts, so put some deep thought into it! Ideally, your business name should convey your subscription box’s mission/values, niche, and value proposition clearly, as well
Hosting a contest or giveaway can do wonders to boost your brand’s profile and collect leads (or subscribers!), especially in your prelaunch phase or the first few months after you launch. Think about it: a contest or giveaway allows your follower base to feel included and engaged, while a few lucky winners get to check
Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.
Join us! Connect with over 10,000 subscription box entrepreneurs like you in Cratejoy’s private Facebook group for Subscription School Properly communicating with customers is one of the most important parts of running your business. As you onboard and interact with your subscribers, the customer experience becomes just as important as the product experience. Both can have
As we’ve discussed before, email marketing is one of the best ways you can extend your brand reach and convert leads into subscribers. After all, it has the highest click-to-conversion rate of any other marketing method – including social media! So you want to set up email campaigns often… and early. Teaser campaigns do just
Product procurement is arguably the most important process of running your subscription box business. Without taking the time to find high-quality products that fit your box’s niche and value proposition – from vendors you can trust – you won’t have a subscription box, period. But that’s not where procurement ends, as you’ve got to negotiate
Join us! Connect with over 10,000 subscription box entrepreneurs like you in Cratejoy’s private Facebook group for Subscription School So… you’ve got this idea for a subscription box. And the more you think about it, the harder it is to stop. You’ve Googled “how to start a subscription box”, looked up vendors, and feel almost ready
Building a website for your business can seem like a daunting task, especially when you may not have much technical experience. 46% of web users judge a brand’s credibility based on its site appearance, according to a study out of Stanford University. As an entrepreneur, you don’t want to risk losing that many prospective customers.
Join us! Connect with over 10,000 subscription box entrepreneurs like you in Cratejoy’s private Facebook group for Subscription School Today we’re talking about how to build a box before you, well… build your first month’s box. Maybe this sounds out there, but stick with us: prototype boxes can be a game changer for new subscription