In Part 1, we covered the basics behind influencer marketing: what it is, how it works, and how it lends to your overall marketing strategy. In this part of our series, we’ll lay out the groundwork for how to build your own influencer marketing campaign. First, you’ll need to know what your influencer looks like.
You’ve developed a marketing plan, have chosen an ecommerce platform to host your subscription box storefront, and are in the stages of building your website. Congratulations! That’s an exciting place to be in. But there’s one thing that we need to tackle before you can successfully release your website – and thus, your business –
Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.
As you may have heard, influencer marketing is a rising trend in advertising. It’s a form of marketing that takes you to the personal stage, putting you in front of your audience by aligning yourself with the people they love most. Given the nature of this marketing type, which influencer is right for you depends
Social marketing is one of your most powerful tools for customer acquisition. It can be cheap, effective, and it actually grows in value and momentum over time when properly applied. Facebook is at the helm of this, being one of the most widely used social platforms in the world. It’s free, offers custom pages for
Getting press coverage for your subscription box business can seem more difficult, at times, than launching in the first place. How do you get your brand out there and gain media exposure when you’re brand-new? Even if your business isn’t new, it’s hard to break into the media industry if you don’t have connections. Think
Hosting a contest or giveaway can do wonders to boost your brand’s profile and collect leads (or subscribers!), especially in your prelaunch phase or the first few months after you launch. Think about it: a contest or giveaway allows your follower base to feel included and engaged, while a few lucky winners get to check
As we’ve discussed before, email marketing is one of the best ways you can extend your brand reach and convert leads into subscribers. After all, it has the highest click-to-conversion rate of any other marketing method – including social media! So you want to set up email campaigns often… and early. Teaser campaigns do just
Building a website for your business can seem like a daunting task, especially when you may not have much technical experience. 46% of web users judge a brand’s credibility based on its site appearance, according to a study out of Stanford University. As an entrepreneur, you don’t want to risk losing that many prospective customers.