SubSummit 2019: Effectively Identifying (and Marketing to) Your Target Audience

So you’re a subscription box entrepreneur at SubSummit this year and would like a record of Cratejoy’s panel discussions to supplement your notes. Or perhaps you’re still in prelaunch, preparing to launch your business and eagerly looking forward to SubSummit 2020. Never fear! To accommodate all our merchants, we’ve pulled together blog overviews of two

Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.

Gifting on the Marketplace: Best Practices

Photo by Kira auf der Heide on Unsplash

As you know, the holidays can be an exciting time of year for ecommerce businesses. At the same time, the volume of sales during this season can also feel overwhelming and logistically confusing, especially for new entrepreneurs on the Marketplace. What if a shopper orders their gift a month early? Who gets notified about the

7 Myths & Misconceptions About Coupon Codes

Photo by Claudio Schwarz on Unsplash

Coupons can be a brilliant way to bring in new subscribers and one-time gifters. When planned well and executed correctly, these can raise your conversion rate, extend the lifetime value (LTV) of your subscribers, and potentially lower your cost of acquisition in the long run. However, if you don’t do your research, a new coupon

Sales Tax for Subscription Boxes: A Primer

Photo by Ramiro Mendes on Unsplash

As an entrepreneur passionate about your business, you might have heard about the Supreme Court’s decision last June in South Dakota v. Wayfair, when that state went after the online retail giant (among other big ecommerce businesses). As a refresher, here’s the bottom line: the Court determined that Wayfair – and by association, ecommerce businesses