In 2011, subscription boxes generated just $57 million in revenue in the US. However, in 2016, the industry booked $2.6 billion in sales – again, in the US alone. That is a massive growth curve, especially since subscription boxes pose a big opportunity to sell internationally too. If you want to start a subscription box
By Mark Wilson Getting your products to customers can be complicated enough, but when you throw liquids into the mix, it gets even trickier. So how can you ensure that any liquids you ship – whether you run a beauty box or cocktail kit – arrive safely? There’s a lot to consider when preparing for
Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.
Welcome to Part 2 of our SubSummit 2019 overview! Today, we’ll discuss Retention Marketing 101 with successful box businesses Southern Scholar, Smartass and Sass, Snail Mail for Kids, and Faithbox. Why Retention Marketing Matters “Retention marketing” is a phrase that gets tossed around when you work in a consumer-facing business, especially a subscription-based one. Essentially,
When creating and running a subscription box business it is pivotal to answer the question: who is my customer? To that end, we’re excited to show you the ins and outs of Identifying Your Target Audience, the backbone of marketing. We sat down with popular Marketplace merchants BarBella Box, Bokksu, Dapper Dog Box, and Enjoy
As consumers, we all know that reviews are good for us. When a product has a lot of reviews – good or bad – we have a much clearer idea of what to expect before we purchase. As a subscription box business owner, however, you might feel a little intimidated by the idea of reviews,
Scaling your business can look difficult – even intimidating – when you’re at the start of your business journey. After all, it’s right there in the name: “scaling,” as if your brand’s path to success requires climbing a mountain. As a new subscription box entrepreneur, you might feel daunted by that climb. Or maybe you’re
2018 has been a whirlwind of a year at Cratejoy, and we’re eager to see what 2019 brings for our community. Before we rush into the new year, however, we wanted to take a moment and look back at the months gone by. Here, we’ve rounded up 10 of the year’s biggest and best articles