2018 has been a whirlwind of a year at Cratejoy, and we’re eager to see what 2019 brings for our community. Before we rush into the new year, however, we wanted to take a moment and look back at the months gone by.
Here, we’ve rounded up 10 of the year’s biggest and best articles from the blog!
1. How to Increase Your Marketplace Conversion Rate
Conversion rate, in short, is the number of subscribers you have divided by the visitors to your Marketplace listing. This helps you see your subscriber growth rate in a new way and identify places for improvement in your customer’s sales journey. Take a look at some different tactics you can use to build up your Marketplace listing and convert subscribers.
2. Why Packaging Inserts Can Raise Your ROI – and How to Do It
The unboxing experience is a crucial part of making sure that your subscribers are happy with their subscription. Including a fun, informative packaging insert to explain the box’s contents and persuade your subscribers to engage with your community is a great way to both delight and educate your subscribers! We’ve outlined a tutorial to design an insert, what to include in one, design platforms, and printing options here.
3. Ongoing & Bulk Fulfillment: Best Practices for Subscription Boxes
This model of fulfillment allows you to ship immediately to your brand new subscribers, while shipping in one large batch later on for existing subscribers. In this post, you’ll find a clear breakdown of the steps you should take to maintain this model, as well as a sample calendar for shipping.
4. How to Perfect the Product Video and Boost Your Brand
Adding video to your Marketplace listing can help raise your conversion rate and introduce would-be customers to your brand. Check out this article to learn the four most common types of product videos – and plenty of tips to build your own.
5. How to Write Killer “About Us” & FAQ Pages
These are two of the most important pages you can have on your website, but also the hardest to write. How do you talk about yourself? How do you ensure you’ve covered all the questions that potential subscribers have in an easy, efficient manner? Our post pulls together logistical, organizational, and design techniques to create a user-friendly, engaging, and comprehensive experience for your site visitors.
6. How to Get Press Coverage for Your Subscription Business
How do you craft a press release? Where – and how – do you find press contacts and maintain those networking relationships? This article outlines various methods of making inroads in the press/media world and breaks down a sample press release, so you can tackle publicity with ease.
7. The Top 5 Reasons Your Brand Voice Isn’t Working
Maybe your language doesn’t match your target audience yet. Or your messaging sounds overly “salesy,” which puts off potential audiences. In any case, your brand voice isn’t drawing in new subscribers to the extent you’d like. Here are several reasons that might be the case – and how to address them.
8. What’s in a Name? 8 Tips for Naming Your Subscription Business
The name of your business isn’t simply what you call it; it’s also your first impression. So it’s imperative to pick a catchy, original name that appeals to your target audience and allows for a unique domain. This post will take you through all the steps – from brainstorming to finalizing the name of your business.
9. Using Contests & Giveaways to Build Your Business
While contests and giveaways might seem the same, there are some key differences you need to keep in mind as a business owner. Learn these differences, and how to work them to your advantage, in this overview.
10. 4 Strategies to Forecast Future Profits for Your Subscription Business
Forecasting – the process of accurately predicting your profits and needed inventory for future months – can be tricky, especially for the new subscription box entrepreneur. Here are four strategies to help offset the risk when sourcing and ordering products.
Bonus: How to Take Photos for Your Marketplace Listing [Updated]
As they say, a picture is worth a thousand words, and professional product photography is worth a thousand (or more!) dollars. Getting professional photos is one of the most important things you can do to draw subscribers to your Cratejoy Marketplace listing. It’s a fact. Learn how to take subscription box photos like a pro with this explainer!
Looking Forward
We’re eager to bring you more content in 2019 that answers your questions, offers guidance on merchant pain points, and provides innovative ways to sell your subscriptions. In the meantime, we wish all of you a fantastic holiday season. We’ll see you next year!
