One of the major benefits of being a seller on the Cratejoy Marketplace is the opportunity to be featured in our marketing campaigns.
From YouTube reviews to email blasts, blog posts, ads, and more, Cratejoy’s marketing team works incredibly hard to to get our sellers as many quality subscribers as possible. (For more details on our campaigns, read THIS article.)
And with over 850 sellers in 70 categories, one of the most common questions we’re asked is, How do I get featured in a campaign? The answer is fairly simple (have a great listing page!), but how to do that may not be as clear.
First things first: Ratings & Reviews
Why we consider ratings & reviews: When Cratejoy sorts through sellers to feature in an email or blog roundup, the first thing we do is go to the category and sort boxes by “Best Rated.”
The reason is two-fold:
- Consumers are more likely to make a purchase when a product has consumer reviews, and
- reviews indicate that a box has been purchased, thus validating interest and demand in that box.
What you can do about it: Encourage your subscribers to leave a rating and review on your marketplace listing page. If you want to rely on more than goodwill to get this done, try running a contest that rewards one lucky reviewer with a free month of your subscription.
The goal here is to acquire as many authentic reviews as possible so future subscribers can make a confident buying decision. After all, in some cases, no reviews can be worse than a negative review!
Quality Product Photography
Why we consider product photography: Imagery plays a huge role in who we decide to feature in our marketing campaigns. According to Lemonstand, 67% of consumers consider product images extremely important when shopping online.
It’s not enough to know you have a good subscription box; you have to show you have a good subscription box. Low-quality photos hurt conversion, tarnish your brand, and make your product incredibly hard to sell.
What you can do about it: Hire a product photographer! Find someone who can take professional quality photos at a price that makes sense for your business. Trust us, it makes all the difference.
If you can’t find someone to take photos, the good news is that smartphones have higher-quality cameras than ever before. Check out this tutorial from Pixelz on how to use your phone to take HQ product photos.
Here are some of our tips for taking quality product photos:
- Shoot your photos in natural daylight or use a light kit (avoid night shoots indoors)
- Choose a non-distracting background
- Show your real products – a marketplace listing page isn’t the space for digital graphics
- Mix it up! Offer a couple different shots that give subscribers a visual experience with your products
- Make sure your photos are large, in focus, and follow the rules of good composition
Low Churn & High Retention Rate
Why we consider churn and retention rate: Churn measures the percentage of customers who discontinue their subscription over a period of time.
While churn is an unavoidable aspect of the subscription business, low churn and a high retention rate reflect a superior product offering and quality seller. A low churn rate also indicates other factors like high box value, happy subscribers, and good customer service.
What you can do about it: Delve into the reasons why your subscribers are leaving and take action on the feedback. After all, the “See why your subscribers are leaving” button is there for a reason! If it’s a product or service deficiency, make note and work on improving the issue(s). You can also read our blog post that highlights how to reduce churn.
Excellent Customer Service & Communication
Why we consider customer service & communication: Quality sellers not only have strong boxes, but also have clear seller/customer communication and world-class customer service.
Your subscription box is just one aspect of your business. No matter how good your products are, you can’t have a successful business with poor customer communication and service. With so many similar offerings among the subscription box space, superior customer service is what will put a box head and shoulders above the rest.
What you can do about it: Be diligent in communicating with your customers during the entire process, from purchase to shipment to delivery. Put your customers first and ensure that you take the time to respond to every customer inquiry.
We know it can be a challenge dealing with difficult customers, but remaining friendly and helpful with a positive tone throughout the entire process goes a long way in their perception of your business! You will also find that good customer service = happy customers, and happy customers are more likely to leave a positive review for you.
Proper Categorization & Search Terms
- Why we consider category and SEO: Every piece of marketing Cratejoy puts out is based on a content calendar. When we come up with weekly themes or decide to feature boxes from a specific vertical, we sort our boxes by category and begin the selection process.
Sellers who improperly categorize themselves or choose nonsensical search terms are likely to miss out on being featured in the content that most closely relates to their niche.
What you can do about it: Categories and search terms can be changed by updating your marketplace listing and submitting for approval. Sellers are limited to 3 categories and 5 search terms, so choose wisely!