How Cratejoy Chooses Sellers for Marketing Campaigns

One of the major benefits of being a seller on the Cratejoy Marketplace is the opportunity to be featured in our marketing campaigns.

From YouTube reviews to email blasts, blog posts, special collections, and more, Cratejoy’s marketing team works incredibly hard to get our sellers as many quality subscribers as possible. 

One of the most common questions we are asked is, How do I get featured in a campaign?

The answer is fairly simple — make sure your listing is high quality! (We detail each section of your listing and how to improve them in this post.) 

For now, we’ve picked a few important points to highlight:

• Ratings & Reviews
• Excellent Customer Service & Communication
• Quality Product Photography
• Low Churn & High Retention Rate
• Proper Categorization & Terms
• Reliable Shipping

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Ratings & Reviews

When Cratejoy sorts through sellers to feature in promotions, the first thing we do is go to the category and sort boxes by “Best Rated.”

The reason is two-fold:

1. Consumers are more likely to make a purchase when a product has consumer reviews.
2. Reviews indicate that a box has been purchased, thus validating interest and demand in that box.

Encourage your subscribers to leave a rating and review on your marketplace listing page. If you want to rely on more than goodwill to get this done, try running a contest that rewards one lucky reviewer with a free month of your subscription. (More tips on how to get reviews in our post: How to Get Customer Reviews for Your Marketplace Listing.).

The goal here is to acquire as many authentic reviews as possible so future subscribers can make a confident buying decision. After all, in some cases, no reviews can be worse than a negative review!

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Excellent Customer Service & Communication

Quality sellers not only have strong boxes, but also have great engagement with their buyers and world-class customer service.

Your subscription box is just one aspect of your business. No matter how good your products are, you can’t have a successful business with poor customer communication and service. 

Set your business apart from competitors by communicating with your customers during the entire process (purchase – shipment -delivery). Respond to customer inquiries, questions, and reviews. 

We know it can be a challenge dealing with difficult customers, but remaining friendly and helpful with a positive tone throughout the entire process goes a long way in their perception of your business! Responding to a negative review in a helpful manner will show potential new customers how seriously you take customer service. 

You will also find that good customer service = happy customers, and happy customers are more likely to leave a positive review for you.

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Quality Product Photography

Imagery plays a huge role in who we decide to feature in our marketing campaigns.

It’s not enough to know you have a good subscription box; you have to show you have a good subscription box. Low-quality photos hurt conversion, tarnish your brand, and make your product incredibly hard to sell.

If you can, hire a product photographer! Find someone who can take professional quality photos at a price that makes sense for your business. Trust us, it makes all the difference.

If you can’t find someone to take photos, the good news is that smartphones have higher-quality cameras than ever before. Check out this tutorial from Pixelz on how to use your phone to take great product photos. 

Here are some of our tips for taking quality product photos:

• Shoot your photos in natural daylight or use a light kit (avoid night shoots indoors)
• Choose a non-distracting background
• Show your real products – a marketplace listing page isn’t the space for digital graphics
• Mix it up! Offer a couple different shots that give subscribers a visual experience with your products
• Make sure your photos are large, in focus, and follow the rules of good composition

Want more tips for the images section of your listing? Check out our support article Cratejoy Listing: Images. 

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Low Churn & High Retention Rate

Churn measures the percentage of customers who discontinue their subscription over a period of time.

While churn is an unavoidable aspect of the subscription business, low churn and a high retention rate reflect a superior product offering and, of course, a quality seller. A low churn rate also indicates other factors like high box value, happy subscribers, and good customer service.

If you get frequent cancellations there may be a need for improvement. Pay close attention to customer feedback (messages and reviews). Consider sending a survey to customers who cancelled and ask them to provide feedback. You can also read our blog post: Reducing Subscriber Churn that highlights how to reduce churn.

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Proper Categorization & Search Terms