We’re excited to reveal the newest feature we’ve just added to the Cratejoy platform as a result of merchant suggestions: Traffic Sources & Conversion Funnel tracking!
This shiny new update can be found in the Analytics portion of the Cratejoy dashboard and will ultimately help merchants make better-informed business decisions for their subscription boxes.
Web Traffic Sources
The newly-added Traffic Sources report, shown at the very top of the page in an easy-to-digest visual breakdown, will allow merchants to delve into which channels are driving traffic to their storefront and marketing listing. Having this information will help merchants determine which marketing campaigns and channels are most effective in bringing new customers to their websites.
To further improve the Traffic Sources experience, we are building a tool that details the breakdown of sales from a specific traffic source — shown at the bottom of the above image. Stay tuned for this soon-to-be released tool!
The newly-added Conversion Funnel report lets merchants analyze their sales funnel and discover where visitors are dropping off before purchasing in four main areas: visiting the website (or Marketplace listing), entering the subscribe flow, reaching the checkout page, and successfully making a purchase.
We’ve made it easy for merchants to access this data through their Cratejoy platform — no need for Google Analytics or advanced marketing knowledge. We’re excited to see how these tools help our merchants, and we look forward to adding more in the future!
For more information/FAQs on the Traffic Sources release, check out our help doc here.
We value merchant feedback at Cratejoy. If you are a merchant with a feature request, feel free to add your suggestion to our Feedback Request board found here.