SubSummit 2019: Retention Marketing 101

Welcome to Part 2 of our SubSummit 2019 overview! Today, we’ll discuss Retention Marketing 101 with successful box businesses Southern Scholar, Smartass and Sass, Snail Mail for Kids, and Faithbox. Why Retention Marketing Matters “Retention marketing” is a phrase that gets tossed around when you work in a consumer-facing business, especially a subscription-based one. Essentially,

SubSummit 2019: Effectively Identifying (and Marketing to) Your Target Audience

So you’re a subscription box entrepreneur at SubSummit this year and would like a record of Cratejoy’s panel discussions to supplement your notes. Or perhaps you’re still in prelaunch, preparing to launch your business and eagerly looking forward to SubSummit 2020. Never fear! To accommodate all our merchants, we’ve pulled together blog overviews of two

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Merchant Spotlight: Ten Thousand Cookies

All Ashley and Hunter Greeno wanted was another child. So a few years ago, they decided to adopt. The problem? Affordability. Domestic adoption in the U.S. can cost families upwards of $40,000. So the Greenos decided to bake and sell delicious, gluten-free cookies to fund their adoption… and Ten Thousand Cookies was born. The idea

Merchant Spotlight: We Craft Box

We Craft Box, the Runner-Up winner for Cratejoy’s inaugural Subscription Box Accelerator Program, started with a simple idea. “Some of my fondest childhood memories are of crafting with my mom,” Betsy Wild, We Craft’s founder, tells me. But as a working mom, it was challenging to find the leftover time and energy to prepare fun

Merchant Spotlight: High-Strung

Dalton Hamilton, the founder of guitarist subscription High-Strung, starts each day with a casual business meeting. Literally – right at the breakfast table. Why’s that? Well, High-Strung recently won the Grand Prize of Cratejoy’s inaugural Accelerator Program, and it looks like there’s no slowing the company’s success anytime soon. It helps that Dalton’s longtime partner