Welcome to Part 2 of our SubSummit 2019 overview! Today, we’ll discuss Retention Marketing 101 with successful box businesses Southern Scholar, Smartass and Sass, Snail Mail for Kids, and Faithbox. Why Retention Marketing Matters “Retention marketing” is a phrase that gets tossed around when you work in a consumer-facing business, especially a subscription-based one. Essentially,
So you’re a subscription box entrepreneur at SubSummit this year and would like a record of Cratejoy’s panel discussions to supplement your notes. Or perhaps you’re still in prelaunch, preparing to launch your business and eagerly looking forward to SubSummit 2020. Never fear! To accommodate all our merchants, we’ve pulled together blog overviews of two
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Can you believe that Mother’s Day is almost here? This – along with Father’s Day in June – is one of the biggest days in the subscription box year, with many people looking to treat their loved ones to a completely unique experience. Is your business ready? If you hesitated just now, never fear! Today,
We have an exciting announcement to share with you this week! Cratejoy merchants have asked for the opportunity to host subscriber questions and answers on their Marketplace listing, and we’re excited to tell you that now, you can. Read below for more info on our new Questions & Answers feature, just released in beta! Introducing
As consumers, we all know that reviews are good for us. When a product has a lot of reviews – good or bad – we have a much clearer idea of what to expect before we purchase. As a subscription box business owner, however, you might feel a little intimidated by the idea of reviews,
All Ashley and Hunter Greeno wanted was another child. So a few years ago, they decided to adopt. The problem? Affordability. Domestic adoption in the U.S. can cost families upwards of $40,000. So the Greenos decided to bake and sell delicious, gluten-free cookies to fund their adoption… and Ten Thousand Cookies was born. The idea
We Craft Box, the Runner-Up winner for Cratejoy’s inaugural Subscription Box Accelerator Program, started with a simple idea. “Some of my fondest childhood memories are of crafting with my mom,” Betsy Wild, We Craft’s founder, tells me. But as a working mom, it was challenging to find the leftover time and energy to prepare fun
Dalton Hamilton, the founder of guitarist subscription High-Strung, starts each day with a casual business meeting. Literally – right at the breakfast table. Why’s that? Well, High-Strung recently won the Grand Prize of Cratejoy’s inaugural Accelerator Program, and it looks like there’s no slowing the company’s success anytime soon. It helps that Dalton’s longtime partner