Announcing Cratejoy API

We’ve been hard at work building infrastructure and systems so that we can better serve your growing businesses. We’re happy to announce that documentation for the Cratejoy API is now available!

Build Your Business, Not a Website

One of our primary goals each and every day at Cratejoy is to reduce stress for our sellers when it comes to organizing all of the technical, logistical and flat-out irritating aspects of running your own e-commerce subscription business. The bottom line is that we want our Cratejoy sellers to be able to build a business, not a website. It’s something that we take a lot of pride in, and we think this short video explains what we strive to do for our customers on a daily basis. So, before you take off for your Thanksgiving holiday, check out this video and see what we’re constantly working towards. We hope you enjoy it!

Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription box business online.

Maximize Your Subscription Box This Holiday Season

Obviously we think subscriptions make the best gifts – they’re thoughtful, curated, high quality and they last longer than Christmas cookies. With that in mind, this upcoming holiday season will be a crucial point in the year for many of you, our sellers. We wanted to share a few tips to ensure you’re doing all the right things come Cyber Monday, everyone’s favorite shopping event. (We might be biased, but we think it’s way more fun than Black Friday.) Of course, your goal this holiday season should be to 1) delight your current customers and 2) bring in additional subscribers to delight. We’re here to support you in both endeavors and we think that some of these suggestions could make all the difference over the holidays.

Catching Up with Annie Lin of A Little Bundle

One of Cratejoy’s longest standing and most popular sellers is A Little Bundle, a monthly curated box designed for expecting mothers and their newborns. Every month, founder Annie Lin works with a variety of designers and brands to bring exclusive, beautiful and unique products to her 400 subscribers – and we’re thrilled we can help along the way. “It’s really what differentiates us compared to other baby brands is that we deliver products to people that they won’t find anywhere else in the world,” Annie recently shared with us. “In response, customers are always telling me how much they enjoy discovering new brands and products through our boxes, and it’s definitely rewarding.”

So why boxes of mom and baby products? Well, before moving to Austin, Annie was living in New York City and working in the fashion industry. After becoming familiar with Birchbox and other subscription businesses and seeing how much her friends were drawn to them, Annie came up with her own idea for a subscription business.

We’ve Launched Our Public Beta: Start Your Subscription Business with Cratejoy Today

When you’ve worked on something for over a year, it’s a pretty surreal experience to see it finally come together. That’s what my co-founder Alex and I are experiencing right now.

Today, we’re proud to officially announce that Cratejoy has launched its public beta, allowing the most passionate and unique sellers to register their subscription businesses on our cutting-edge platform. We’ve been working towards this day since graduating from Y Combinator last August. It hasn’t always been easy, but it’s incredibly rewarding to finally take our first big step towards our vision to bring the subscription model to everyone and change the face of modern e-commerce.

Looking Inside the Crate with the New York Times: Rental and Subscription Platforms

A couple of weeks ago, Claire Cain Miller of The New York Times wrote a great piece about the surge of consumer rental platforms that has surfaced over the past several years, and this piece resonated with us. From Uber and Lyft to Rent the Runway and Le Tote, there are now an unlimited number of ways to rent even the most basic services and products. And while the average consumer is spending significantly less money on certain aspects of their life, rental businesses everywhere are thriving, and the phenomenon only appears to be growing.

5 Subscription Box Email Campaigns You Should Replicate

Most ecommerce sellers and subscription box owners are so focused on finding the social media “secret sauce” that they are ignoring one of the most valuable marketing channels: Email.

Many marketers claim that the inbox is a ghost town where spammy content and promotional clutter go to live unopened, but sending a good email is still the best way to capture leads and drive sales. In the last four years, customer acquisition through email has quadrupled. Adopting an email marketing campaign lets you enter the personal lives of people who have already “opted-in” to receiving information and deals from your company.

According to the Direct Marketing Association, email has an ROI of 4300%. This is easy to believe with simple and cheap solutions such as Mailchimp helping ecommerce storeowners automate and personalize attractive email campaigns. An effective email strategy requires time and planning, but you can jumpstart your creative process with these five awesome subscription box emails.