Prelaunch Theme

At Cratejoy we’ve always encouraged merchants to run a prelaunch campaign before their store goes live. A prelaunch campaign has many purposes, but the main goal is to build buzz about the product before it is actually available for purchase. Merchants are much more likely to have strong sales in the first week if they’ve spent the a month or two collecting email addresses for customer leads and regularly posting on social media about progress.

The other primary benefit is that it helps validate the idea. If a prelaunch campaign has been running for a month or two and hasn’t generated any email leads or buzz, the idea might not be right for market. This provides a chance to tweak the idea or try a different angle.

Until now Cratejoy merchants have had to use a third-party service like Launch Rock to set up their prelaunch campaign, but we now have a new theme that allows merchants to set up a very simple but effective landing page.

Prelaunch Theme Video Overview



Our new prelaunch theme allows you to easily connect to a MailChimp email list. To get started, install the free MailChimp app under “Apps” and connect it to your account. Then go to the MailChimp page and select the subscriber lists you would like to use.

To install the prelaunch theme, go to the “Design” page and select the “Prelaunch Basic” from the Design Store. Then click “Designer” in order to customize the appearance.

The designer allows you to set a logo, change the main image, write a summary of your product, set fonts, and set a background image or color.


If you have suggestions for additional features, please leave a comment below. If you have support questions, log in to your account and click the “Support” button in the upper right corner.

About Devin Price

Devin Price is a growth engineer at Cratejoy. Devin and his wife recently spent 9 months on an exciting prelaunch campaign. He now has an adorable baby girl.

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