E-commerce and the blogosphere agree: Girl Power is in.
And we’re not just talking Beyonce and Leslie Knope- we’re going all the way back to the beginning of recorded history: the witch.
Women’s empowerment takes no purer form than that of the sorceress: a paradoxical symbol of both independence and sisterhood, unlimited power, and self control.
And that symbol is picking up steam. In fact, The word “witch” is one of the most-searched terms on Cratejoy. So, If you’ve been looking for a way to harness your practice into a business, look no further than a witchy subscription box.
Here’s why you should start one:
A Large Audience With Several Niches
Witchy subscriptions benefit from appealing to both a wide audience and smaller niches under the magick umbrella.
Box owners in the space have the luxury of curating products that serve the greater metaphysical community, or zoning in on a specific audience like pagans, wiccans, crystal healers, tarot readers, etc.
However wide or narrow your expertise is in the witchy arena, there’s an audience for you.
Dedicated Community, Growing Demand
As reported in The Guardian, “Witchcraft – and the embrace of “magical” practices… has recently experienced a resurgence of sorts among young, creative, politically engaged women.”
All around the world, women are reclaiming the identity of the witch in both traditional and non-traditional ways. It is both a community and a lifestyle – the perfect combination for a subscription box. And with more than 80% of Cratejoy’s subscriber base identifying as women, there is a built-in audience looking for your curated experience.
Witchy women are carving out online communities in which to share their experiences and personal journeys. Some of our most successful boxes cater to these kind of groups where subscribers can discuss each month’s box and how the contents play into their daily lives, both strengthening their subscriber base and building brand loyalty.
Curating with Passionate Artisans
The joy of subscription boxes for both sellers and subscribers is curation. Every month you’ll get to shape your box around a different theme (think lunar phases, tarot cards, crystals, etc.) and share that experience with your audience.
Unless you’re crafting your products on you own, you’ll need to work with artists and makers to fill your box. This is a fantastic opportunity to work with people whose products you already love and make new connections in your community.
Not only that, but sourcing from vendors helps grow their audiences and strengthen the witchy community as a whole. From artists, to jewelers, essential oiler vendors, and more, you’re guaranteed to work with vendors that are important players in your space.
Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription commerce business online. Try it free for 14 days.