I get a lot of people asking for tips on how to sell their crochet items. I asked around and came up with a few popular topics to give you my opinion on. I realized I had so much to say on the topics that I’m going to split this up into a few posts.
I don’t claim to be an expert here but I started my crochet business in 2009. It was a slow start but I eventually got to a point where I was making good enough money to consider it a living. These tips are from my own experience and what has worked for me. I can not guarantee they will work for everyone but I hope you find them helpful.
At this point I’ll assume you’ve decided to try and sell your items. I recommend you take some time to figure out what you’d like to sell. Hats? Scarves? If you’d like to try your hand at a few things I say go for it! I started by selling some sewn items and decided to throw in a few crochet hats. I soon realized 1. the hats sold better and 2. I enjoyed making them more. You might need to experiment a bit with this and see where it takes you. Next, I recommend doing some quality control. Test out your items, wear them, rough them up a bit, give them to friends and see what they think…. Make sure they good enough to sell. Once you know you have a good product you can start figuring out where you’d like to sell.
Where to sell your items
There are several places to start selling you items. Here, I will speak from my experience. When people ask me this question I always recommend Etsy. It’s what I know, it’s where I started and its where I’ve had the most success. Yes, there are fees and other drawbacks but in the long run it’s been worth it to me. I’ve tried other places and it could have worked but I just didn’t have the time to put into it.
When your trying to decide where to start I recommend looking around on different sites. How does other’s work compare to yours? Are others actually selling similar items to yours? Find a place where you’d fit in. I don’t mean do exactly what everyone else is doing but you want to makes sure you don’t stand out like a sore thumb. If you find a site that doesn’t have much crochet items there might be a reason for that. You could try a few different places to start but I think it’s smarter to start with one. That way you only have to devote your time to the one site (I believe the more time you put into it the more you’ll get out of it). Once you’ve mastered one you might consider branching out into more.
Start a subscription business selling your items
Subscription businesses are super popular right now, and for good reason. Selling as a subscription means you earn guaranteed recurring revenue from your customers. Companies like Birchbox and Ipsy have found a lot of success with the subscription model & now handmade products are also enjoying some of that. Cratejoy lets you set up a website to sell your items as a subscription (without any technical or design knowledge), lets you manage your revenue and subscribers and much more. Subscriptions like Darn Good Yarn and Handmade Cartel are examples of crafters finding success on Cratejoy’s platform. Check out Cratejoy
Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription commerce business online. Try it free for 14 days.
Other places to sell online (yes, I’m sure there are more)
You may also consider selling your items locally. I personally do not have much experience here. I had some hats in a local consignment shop (I’ll talk a little more about this in another post) and could have done well but again, Etsy kept me so busy I didn’t have time to keep good stock. You can also try local groups on Facebook to sell or even craigslist.org. I know a few ladies who do quite well staying local so it might be worth trying. Another option is to try local craft fairs. This is one thing I have never tried so I can’t speak from experience there.