Top Areas of Subscription Box Demand

Over 30,000 customers visit Cratejoy every day looking for subscription boxes to purchase. This gives us a lot of data about what consumers want and popular subscription box categories. But since we don’t actually sell our own subscription boxes, we’ve decided to make this data public! If you’re looking to start your own subscription box, we’re hoping this data provides some useful validation.

Top Categories

The top ten categories by page visits over the last 90 days are:

Category Views
Beauty and Fashion 154,000
Book Subscription Boxes 142,000
Geek and Gaming 130,000
Food 97,000
Home and Garden 90,000
For Men 84,000
Art and Culture 76,000
Fandom 58,000
Fitness and Health 55,000
Novelty 44,000

Numbers have been rounded to the nearest thousand. This only includes visits to the top category page (no listings or sub categories).

Top Searches

If you’re looking for a new subscription niche to launch in, try comparing search demand to supply already on Cratejoy. For examples, “tea” or “coffee” searches already yield a ton of great subscription box results- but there’s a few search terms that don’t have a great subscription box available.

The data below includes all queries with over 100 searches over the past 90 days. It has been cleaned up slightly to remove brand names.

Top Queries:

Query Count
harry potter 6700
planner 1796
disney 1733
witch 1552
tea 1175
crystals 1148
coffee 1119
date 967
magic 884
art 754
book 753
music 738
wicca 682
japan 631
yoga 627
fandom 614
anime 611
socks 590
wine 582
vegan 570
pagan 564
bath 563
craft 559
books 557
sex 553
sports 520
yarn 514
date night 500
cat 484
jerky 478
dog 465
owl 445
period 429
men 414
beer 406
stickers 398
travel 395
candle 390
movie 381
candy 379
golf 370
stationary 366
fishing 365
weed 364
candles 355
soap 347
star wars 344
calm 341
hair 327
watch 324
crochet 320
chocolate 311
christian 311
goddess 307
kids 306
mom 305
knife 304
plants 302
knitting 297
mystery 295
makeup 290
pokemon 290
horror 284
korean 282
journal 278
toy 277
kawaii 271
sewing 271
jewelry 269
single 267
leggings 264
korea 261
doctor who 259
adult 253
garden 249
lego 248
pens 247
faith 246
hobby 245
fitness 239
women 233
baking 229
beard 229
supernatural 229
teacher 229
game 227
science 225
vape 224
car 223
cigar 223
stationery 218
teen 217
toys 217
crafts 214
soccer 214
football 212
diy 211
moon 210
sock 210
quilt 209
writing 208
fan 205
knit 205
sticker 203
tarot 203
canada 202
geek 202
hunting 202
photography 202
kpop 201
cheese 197
tween 195
food 191
spiritual 191
mens 190
goth 188
retro 188
movies 186
fairy 185
puzzle 185
college 183
baby 180
relax 179
baseball 177
coloring 172
nail 172
smoke 169
gardening 162
bbq 160
guitar 157
flowers 156
mask 156
survival 155
japanese 151
lit 151
essential oils 150
fand 148
prepper 148
shoes 147
whiskey 146
beauty 144
organic 144
horse 143
cooking 141
hippie 141
spice 141
christmas 138
meditation 137
420 136
vinyl 136
ramen 135
hot sauce 134
love 134
paper 134
perfume 133
mermaid 132
pen 132
lgbt 131
pms 131
couples 130
zen 129
manga 128
bath bomb 126
doodle 124
marvel 124
running 124
snacks 124
spa 124
vintage 124
snack 123
cats 122
date night in 122
history 121
honey 121
office 121
underwear 121
new age 118
wedding 118
wrestling 118
stress 117
essential oil 116
self care 116
hockey 115
jew 115
comic 113
cute 113
shave 112
gilmore girls 112
camping 111
nails 111
watches 111
geekgear 110
sport 110
gun 108
basketball 107
dance 107
keto 107
bookcase 106
witchcraft 105
geek gear 103
gluten free 103
tech 103
phone case 103
fish 102
cry 101
health 101
beads 100
sew 100

View All

Cratejoy is an all in one subscription commerce platform that includes everything you need to start your own subscription commerce business online. Try it free for 14 days.

About Devin Price

Devin is a Growth Engineer at Cratejoy. He thinks if you are having trouble coming with a subscription box idea, just pick four from this list and combine them. Wouldn't a survival date night kpop box be great?

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