Rather than asking your target market what they want, ask them what they like or don’t like about what’s available.
Polling, Interviewing, & Prelaunch
Polling and prelaunch campaigns are a great way to do primary research. Start a poll and post it in an influential Facebook group or subreddit. Rather than asking your target market what they want, ask them what they like or don’t like about what’s available. Find out what needs they have and address those directly. Interviews work well here too. A few in-depth interviews are more valuable than lots of meaningless data. As my stats professor would always say, “Garbage in, garbage out.”
It might be more beneficial to conduct focus groups or interviews before sending out a survey, so you know what questions to ask.
Don’t panic, this isn’t another data analysis. A SWOT analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats, is just a framework for visualizing the research and information you’ve already collected during your analysis and prelaunch. Keep in mind that strengths and weaknesses should be internal measures of your business, and opportunities and threats are external.
Look at the template below:
Let’s fill out a SWOT analysis for our example box: