One of the biggest mistakes new subscription businesses make is pricing their box too low. If your business is planning to launch a new box, it’s important to consider all the costs. Products and shipping are the big expenses, but there’s also credit card fees, packaging materials, custom box design, and marketing costs.
If you don't want to work for free it's also important to consider the amount of time it takes to find products, pack and ship the boxes, and answer customer questions. The business needs to earn enough profit to compensate for this time or it won’t be sustainable in the long run.